-Market growth potential: In the long term, the European electric two-wheeler market still has a high growth rate potential. Although currently affected by the geopolitical, inflation, interest rate increase policy and other factors, the end market consumption is weak, and the products are in the stage of destocking, but with the market recovery, the electric two-round penetration rate is expected to continue to increase. For example, in 2019-2021, due to the epidemic, the proportion of electric motorcycles in the global motorcycle market is increasing year by year, and this trend is likely to continue in the European market.
-Policy drive: European governments are actively promoting environmental protection policies, imposing increasingly strict emissions limits on traditional fuel vehicles, and encouraging the use of new energy vehicles. For example, some countries have introduced subsidies, car purchase incentives and tax breaks for electric motorcycles to stimulate consumers to buy electric motorcycles, which will help increase the market demand for electric motorcycles.
-Increased environmental awareness: European consumers generally have a high awareness of environmental protection, and their recognition of low-carbon and zero-emission travel modes is increasing. Electric motorcycles do not produce exhaust emissions, which is in line with their pursuit of environmental protection travel. Therefore, driven by the concept of environmental protection, more consumers will be willing to choose electric motorcycles.
-Performance and technology improvement: With the continuous progress of technology, the performance of electric motorcycles continues to improve. Progressive increase in range can meet the needs of consumers and some long-distance travel, shorter charging time, improve the convenience of use, and optimization of motor and electronic control technology, also improve the power performance and driving experience of electric motorcycles, and attract more consumers.
-Specific market needs: Traffic congestion is common in European cities. Electric motorcycles are flexible and convenient, and can shuttle freely through the narrow urban streets, which is suitable for the daily commuting of urban residents. Moreover, some European countries have a strong motorcycle culture, and consumers have a high acceptance and love for motorcycles, which provides a good foundation for the market promotion of electric motorcycles.
-Logistics and distribution demand: The last kilometer distribution is in strong demand driven by the development of e-commerce. As an efficient, flexible and environmentally friendly distribution tool, electric motorcycle has great application potential in express delivery, takeout and other industries, which will also drive certain market demand.
KSJ-Professional electric motorcycle manufacturer
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